Free forever plan · No credit card

Know what’s working, what’s wasting money, and what to do next.

Krystl turns your scattered marketing data into a simple scorecard and a prioritized action list — built for small businesses, no analyst required.

First insight in under a minute Connects GA4, Google Ads & Meta Cancel anytime
Marketing Health Score
78/100
Good
Spend Efficiency
$1.9k
Review ad spend
Actioned Insights
3
This week
The real problem

You don’t have a data problem. You have a decision problem.

Dashboards from every ad platform, analytics tool, and agency — yet you still can’t confidently say which efforts are helping, which are wasting money, and what to do next. Krystl fixes that.

How it works

From messy metrics to clear next steps — in three steps.

1

Tell us about your business

Your business type, location, channels, and goals. Takes about 30 seconds — no data connection required to start.

2

Get your scorecard

Krystl’s measurement model scores your marketing health across a few key areas, in plain business language.

3

Act on prioritized steps

A ranked action queue tells you the single highest-value thing to do this week — updated as your data changes.

Why Krystl

Decisions, not dashboards.

A scorecard, not a dashboard

See your marketing health at a glance instead of drowning in charts.

Prioritized next actions

Know the highest-value thing to do this week — and why it matters.

Explainable, not black-box

Every recommendation shows the evidence behind it. Trust over cleverness.

Connects your stack

Google Analytics 4, Google Ads, and Meta Ads — unified into one clear view.

Pricing

Start free. Upgrade when it pays for itself.

Simple plans for owner-operators, lean teams, and fractional CMOs.

Free
$0/mo
  • Core scorecard
  • 1 data source (GA4)
  • 3 recommendations
Get started
Most popular
Starter
$79/mo
  • 3 data sources
  • 90-day history
  • 10 recommendations
  • Benchmarks
Start Starter
Growth
$149/mo
  • Unlimited sources
  • Full history & exports
  • Team collaboration
Choose Growth
Advisor
$299+/mo
  • Multi-account dashboard
  • White-label exports
  • Priority support
Talk to us

Save 20% with annual billing.

Get your first insight in under a minute.

No credit card. No setup call. Just clarity on what to do next.

Build your free marketing measurement model